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Page updated: 03 May 2012

The Physical Activity Taskforce has ceased operation and this website is no longer updated.

Updated: 03 May 2012

Communications Advisory Committee

Communications Advisory Committee

The purpose of the Communications Advisory Committee (CAC) was to advise the Physical Activity Taskforce on communications and advocacy as it relates to physical activity and ensure coordination of state wide physical activity communications and social marketing activities.

The aim of the committee was to improve the health and wellbeing of the Western Australian community through the support, facilitation and promotion of physical activity.



The committee consisted of representatives from Edith Cowan University, Healthway, the National Heart Foundation, the Cancer Council of WA, the Western Australian Local Government Association, TNS Global and the Departments of: Education; Health; Sport and Recreation; and, Transport.


Jane Machin-Everill, from the Department of Education, was the chair of the Communications Advisory Committee (CAC).

Terms of Reference

The terms of reference guided the functions of the Communications Advisory Committee (CAC).


  • To provide communications advice to the Physical Activity Taskforce and other Taskforce groups.
  • To provide and foster a forum for cross-agency collaboration in the areas of: coordinated communication and consistent messaging; managed stakeholder engagement and relationships; and, identifying and coordinating appropriate advocacy strategies.
  • To establish working groups in identified issues.
  • To support the Physical Activity Taskforce implementation of the Physical Activity Strategy under the guidance of the Communications Framework for Action (2005-2011).

CAC - School Physical Activity Promotions Working Group

The School Physical Activity Promotions Working Group was formed as a sub committee of the Communications Advisory Committee (CAC) to coordinate the development and delivery of school resources aimed at increasing physical activity of children.

The objectives of the group were:

  • To ensure coordination of activities across the school calendar;
  • To share expertise and assist with programs, strategies, resources and evaluation plans to ensure effective interventions; and,
  • To coordinate programs, information, networks and communication channels.

Membership of the group consisted of State Government and non-Government organisations who coordinate physical activity programs and events in schools. Other representatives were invited to contribute to relevant discussions.

One of the School Physical Activity Promotions Working Group recent projects was the development of a 2012 school physical activity promotions calendar and information kit.